Prof. Xinyu Cao joined the Chinese University of Hong Kong (CUHK) Business School as Vice-Chancellor Associate Professor in 2023. Prior to that, she was Assistant Professor of Marketing at New York University Stern School of Business since 2018. She received her Ph.D. in Management (with a concentration in Marketing) from MIT Sloan School of Management. She also holds a M.S. degree in Industrial Engineering and Operations Research from University of California Berkeley and a B.S. degree in Mathematics and Physics from Tsinghua University.
Prof. Cao’s research focuses on the area of quantitative marketing, with emphases on market research methodology, online platforms, online advertising, and social media. Her research works have appeared in Marketing Science, M&SOM, and Marketing Letters. She has won the John D.C. Little Award for the best marketing paper published in INFORMS journals, and also been a finalist for the Frank Bass Award for the best marketing thesis. She is on the editorial board for Marketing Science.
Contact
Address: Room 1112, 11/F, Cheng Yu Tung Building, 12 Chak Cheung Street, Shatin, New Territories, Hong Kong SAR, China
Email: xinyucao@cuhk.edu.hk
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