Publications

• “The Power of Commitment in Group Search’’, Xinyu Cao, Yuting Zhu. Marketing Science, 43.1 (2024): 213-228.

• “The Impact of COVID-19 Pandemic on the Behavior of Online Gig Workers’’, Xinyu Cao, Dennis Zhang, Lei Huang. M&SOM, 24.5 (2022): 2611-2628.

• “Preference Learning and Demand Forecast’’, Xinyu Cao, Juanjuan Zhang. Marketing Science 40.1 (2021): 62-79.
  • 2021 John D. C. Little Award, Winner
  • 2021 Frank M. Bass Award, Finalist

• “Cooperative Search Advertising’’, Xinyu Cao, Tony Ke. Marketing Science, 38.1 (2019): 44–67.

• “How do successful scholars get their best research ideas? An exploration’’, Cathy Cao, Xinyu Cao, Matthew Cashman, Madhav Kumar, Artem Timoshenko, Jeremy Yang, Shuyi Yu, Jerry Zhang, Yuting Zhu, Birger Wernerfelt. Marketing Letters 30.3 (2019): 221-232.

• “Stochastic Control for Smart Grid Users with Flexible Demand’’, Yong Liang, Long He, Xinyu Cao, and Zuo-Jun Max Shen. IEEE Transactions on Smart Grid 4.4 (2013): 2296-2308.

Working Papers

• “From Canvas to Blockchain: Impact of Royalties on Art Market Efficiency”, Xinyu Cao, Jieteng Chen, Tony Ke. *Management Science, Major revision.

• “How Forced Intervention Facilitates Long-term Algorithm Adoption”, Xinyu Cao, Chenshan Hu, Jiankun Sun, Dennis Zhang. *M&SOM, Major revision.

• “A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection”, Yan Cheng, Jingbo Wang, Xinyu Cao, Zuo-Jun Max Shen, Yuhui Zhang. *Marketing Science, Major revision. (The first three authors contribute equally.)

• Authenticity Matters: The Persuasive Power of Pronoun Choices in Product Recommendation Posts on Social Media, Chong Yu, Leilei Gao, Xinyu Cao. *Journal of Marketing Research, under review.

• Should Video Sharing Platforms Encourage More Bullet Chats: Estimating the Heterogeneous Treatment Effect using a Control Function Approach, Xinyu Cao, Yan Cheng*, Jingbo Wang, Zuo-Jun Max Shen. (The first three authors contribute equally.)

• The Long-Term Impact of Wage on Gig Workers’ Behaviors, Shilei Luo*, Xinyu Cao, Dennis Zhang.

• Dynamic Discrimination in Online Platforms, Peibo Zhang*, Xinyu Cao, Dennis Zhang, Ruomeng Cui.

(* indicates Ph.D. students)